:root{--cream:#f6f1e8;--ink:#111;--red:#c8102e;--gray:#a69f94;--blue:#0d1b2a;--olive:#4a5a3a;--line:#c9c0b5;--paper:#fffaf2}
*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;background:var(--cream);color:var(--ink);font-family:Georgia,'Times New Roman',serif}.wrap{max-width:1440px;margin:auto;border-left:1px solid var(--ink);border-right:1px solid var(--ink);min-height:100vh;background:var(--cream)}a{color:inherit}.site-header{min-height:88px;border-bottom:1px solid var(--ink);display:flex;align-items:center;justify-content:space-between;padding:18px 52px;position:sticky;top:0;background:rgba(246,241,232,.97);backdrop-filter:blur(8px);z-index:20}.brand{font-size:32px;letter-spacing:.08em;text-decoration:none}.brand span{color:var(--red)}nav{display:flex;gap:40px;align-items:center;font:600 12px/1 Arial,sans-serif;letter-spacing:.18em;text-transform:uppercase}nav a{text-decoration:none}.email-btn{border:1px solid var(--red);padding:14px 22px;color:var(--red)}
.hero{display:grid;grid-template-columns:minmax(0,.94fr) minmax(420px,1.06fr);border-bottom:1px solid var(--ink)}.hero-copy{padding:62px 64px 58px;align-self:center}.hero h1{font-size:76px;line-height:.98;margin:0 0 30px;font-weight:400}.underline{position:relative;display:inline-block}.underline:after{content:"";position:absolute;left:0;right:0;bottom:-7px;height:4px;background:var(--red);transform:rotate(-2deg)}.lead{font-size:29px;line-height:1.38;max-width:610px;margin:0 0 26px}.sub{font-size:19px;line-height:1.55;max-width:560px;margin:10px 0}.hero-image{position:relative;overflow:hidden;min-height:620px;background:#ddd}.hero-image img{width:100%;height:100%;position:absolute;inset:0;object-fit:cover;object-position:center 38%}.margin-note{position:absolute;right:24px;bottom:24px;background:rgba(246,241,232,.92);padding:9px 13px;font-style:italic;font-size:18px;transform:rotate(-3deg)}
.email-actions{display:flex;gap:10px;align-items:center;flex-wrap:wrap;margin-top:28px}.direct,.copy-email{display:inline-flex;align-items:center;justify-content:center;min-height:48px;border:1px solid var(--red);padding:14px 22px;text-decoration:none;color:var(--red);background:transparent;font:700 13px/1.2 Arial,sans-serif;letter-spacing:.13em;text-transform:uppercase;cursor:pointer}.direct:hover,.copy-email:hover{background:var(--red);color:var(--cream)}.copy-email{border-color:var(--line);color:#5d5852}.copy-email:hover{background:var(--ink);border-color:var(--ink);color:var(--cream)}
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.page-hero{display:grid;grid-template-columns:minmax(0,1.05fr) minmax(380px,.95fr);border-bottom:1px solid var(--ink);min-height:520px}.page-hero .copy{padding:66px 64px;align-self:center}.eyebrow{font:700 12px/1 Arial,sans-serif;letter-spacing:.2em;text-transform:uppercase;color:var(--red)}.page-hero h1{font-size:72px;line-height:1.02;font-weight:400;margin:14px 0 24px;max-width:760px}.page-hero p{font-size:23px;line-height:1.45;max-width:700px;margin:12px 0}.page-hero .image-frame{position:relative;overflow:hidden;min-height:520px}.page-hero img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}.page-hero .marketer-image img{object-position:center 18%}
.content{padding:62px 64px 78px;max-width:1120px}.content h2{font-size:46px;font-weight:400;margin:54px 0 18px}.content h3{font-size:28px;font-weight:400;margin:36px 0 12px}.content p,.content li{font-size:20px;line-height:1.58}.pull{font-size:38px!important;line-height:1.23!important;border-left:5px solid var(--red);padding-left:24px;margin:42px 0}.book-grid,.idea-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:var(--ink);border:1px solid var(--ink);margin:30px 0 44px}.card{background:var(--cream);padding:30px;min-height:200px}.card .status{color:var(--red);font:700 11px Arial,sans-serif;letter-spacing:.16em;text-transform:uppercase}.card h3{margin:10px 0;font-size:29px}.card p{font-size:17px;line-height:1.5}.idea-grid .card{min-height:245px}.credibility{margin:30px 0 52px;padding:30px 0;border-top:1px solid var(--line);border-bottom:1px solid var(--line)}.credibility .big{font-size:34px;line-height:1.25;margin:0 0 18px}.link-row{display:flex;gap:14px 26px;flex-wrap:wrap;margin-top:20px}.text-link{color:var(--red);font:700 12px/1.4 Arial,sans-serif;letter-spacing:.1em;text-transform:uppercase;text-decoration:none;border-bottom:1px solid currentColor}.brand-list{font-size:28px!important;line-height:1.6!important;max-width:980px}.brand-list span{white-space:nowrap}.footer{padding:48px 52px;display:grid;grid-template-columns:1fr auto;gap:30px;align-items:end;border-top:1px solid var(--ink)}.footer p{font-size:26px;line-height:1.3;margin:0}.tiny{font:12px/1.5 Arial,sans-serif;color:#5f5a54;margin-top:22px}
@media(max-width:900px){.site-header{padding:18px 22px;align-items:flex-start}.brand{font-size:27px}nav{gap:14px;flex-wrap:wrap;justify-content:flex-end;font-size:10px}.email-btn{padding:10px 12px}.hero,.page-hero{grid-template-columns:1fr}.hero-copy,.page-hero .copy{padding:48px 28px}.hero h1{font-size:58px}.lead{font-size:25px}.hero-image{min-height:520px}.path-row{grid-template-columns:70px 1fr 55px;padding:26px 28px;gap:18px}.path-desc{grid-column:2/3;margin-top:-8px}.path-title{font-size:36px}.path-arrow{grid-column:3;grid-row:1/3}.home-end{padding:40px 28px;align-items:flex-start;flex-direction:column}.page-hero .image-frame{min-height:500px}.page-hero h1{font-size:58px}.content{padding:48px 28px 64px}.book-grid,.idea-grid{grid-template-columns:1fr}.footer{grid-template-columns:1fr;padding:40px 28px}}
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.social-footer{display:flex;justify-content:space-between;align-items:center;gap:24px;padding:22px 4vw 28px;border-top:1px solid rgba(17,17,17,.18);font-family:Arial,sans-serif;font-size:12px;letter-spacing:.14em;text-transform:uppercase}.social-footer a{color:inherit;text-decoration:none}.social-footer a:hover{color:#c8102e}@media(max-width:700px){.social-footer{padding:20px 22px 24px}}

.instagram-nav{font-weight:600}.instagram-nav:hover{color:var(--red)}
@media(max-width:620px){nav a.instagram-nav{display:inline-block!important;font-size:9px}}
